Mobile marketing is marketing that takes place via mobile devices such as smart phones, tablets or PDAs. It makes use of features of modern mobile technology such as location services to tailor marketing campaigns based on a customer's location or frequently visited places. Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile web sites, or by using a mobile phone to scan QR codes. Proximity systems and location based services can alert users based on geographic location or proximity to a service provider. It is a way in which technology can promote personalized goods or services to a user who is constantly connected to a network via their mobile device.
Unlike traditional marketing efforts, mobile marketing takes advantage of the fact that many users of mobile devices carry them around with them wherever they go. As a result, location-based services can collect customer data and then offer coupons, deals or promotions based on a nearby store or a place frequently visited by the consumer. These marketing campaigns can be more targeted and specific to the individual user, and should therefore be more effective for the company doing the marketing. One example may be a marketing campaign that sends food-related coupons to a customer any time they come within half a mile of a specific supermarket.
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